For agencies

A founding partner, on the record

Fridays used to be the day we lost.
Now they are invoice day.

Ravi Krishnan

Founding partner · Linework Studio · 18 people · hourly billing

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14-day trial · no card · onboarding in under 10 minutes

Last Friday at 11:14 AM

14 invoices · USD 312k

Saved this week

~6h on timesheet wrangling

Who this is for

Built for agencies that bill by the hour.

The teams who fit Fruitful best run 8 to 80 people, charge clients hourly or on fixed-fee retainers, work across two or three timezones, and spend at least half a day every week wrestling with timesheets, budget burn, and client disputes. If two of those sentences feel familiar, this page is for you.

Team size

8–80 people

Billing model

Hourly + fixed-fee

Timezones

2–3 regions

Friday pain

4–8h on timesheets

Client count

10–40 active

Top headache

Budget overruns

A week, two ways

What changes between this Monday and the next.

Five days, one agency, side-by-side. The left column is the week most agency owners live today. The right column is what week two looks like once Fruitful is wired in.

Mon

Kick-off

Without Fruitful

Slack pings asking where the brief is. Two designers start without a project tag.

With Fruitful

Project created in 30s. Both designers clock in tagged to Atlas. Hours land on the right row from minute one.

Tue

Mid-sprint

Without Fruitful

Senior asks “are we still on budget?” in standup. No one knows. Spreadsheet exists, last updated Friday.

With Fruitful

Budget bar reads 41%. Senior glances at the project page. Standup moves on in 20 seconds.

Wed

Client call

Without Fruitful

Client questions a 4h entry from last week. Lead promises “I’ll check and get back.”

With Fruitful

Client opens their portal during the call. Sees the entry, sees the screenshot timestamp. Question resolved on the call.

Thu

Approval queue

Without Fruitful

Manual entries pile up. Three Slack DMs from designers asking “did you see my entry?”

With Fruitful

Manager opens the queue at 9 AM. Approves the week with ⌘A + ⌘↵. Designers get one Slack notification each.

Fri

Invoice afternoon

Without Fruitful

Four hours building invoices in Numbers. One exchange-rate mismatch found at 5 PM.

With Fruitful

Invoice generated from approved hours. Xero CSV opens at the first try. Client gets the email by 11 AM.

Your Fruitful stack

Five modules. One chain.

A typical agency turns on five Fruitful modules at signup. Each one connects to the next — no duplicate data entry, no “sync” between tools, no Friday reconciliation.

Time tracking

Hours captured by the desktop agent or entered manually.

Projects

Hours roll into project budgets and per-employee rates.

Approvals

Manager clears the queue. Audit log writes every decision.

Client portal

Clients see the hours behind their invoice. Disputes drop.

White-label

Your brand on every email, every PDF, every dashboard.

Add AI reports when you want the Monday summary written for you.

A worked example

Atlas redesign. Eight days, one chain.

Linework Studio · Acme Holdings · three designers · USD 145/hr · 160-hour budget. Watch a real project run from Monday morning to a paid invoice — four scenes, one chain, no spreadsheet.

1 Mon · 9:14 AM

The week starts itself.

Anita opens her laptop and hits Clock in. The agent quietly captures active time, breaks, idle gaps, and focused-app context — all tagged to Atlas. Marcus adds a 45-minute manual entry for a phone call from this morning, also tagged to Atlas.

Three designers tracking by lunch · one agent install per laptop

fruitful agent · tracking

Working · Atlas redesign

Tracking

02:14:08

since 09:14 AM IST

Today's stream

Figma Atlas — homepage v3 01:14

Slack #atlas-design 00:18

VS Code atlas/components/pricing.tsx 00:42

2 Tue · 8:55 AM

Sarah clears yesterday in ninety seconds.

Sarah opens the approval queue with her coffee. ⌘A selects every entry from yesterday, ⌘↵ approves. Eighteen tracked hours land on the Atlas project. Every approval writes an audit row.

One queue for hours, manual time, leave · nothing in Slack

Approval queue · 6 entries

⌘A select · ⌘↵ approve

Anita Desai 4h 30m Atlas · Homepage v3

Marcus Wong 3h 45m Atlas · Component audit

Priya Mehta 5h 15m Atlas · Mobile nav

Marcus Wong 0h 45m Atlas · Client call (manual)

Anita Desai 1h 30m Atlas · Pricing block

3 selected · 8h 45m

3 Wed · 3:20 PM

Budget hits 82%. Project card turns amber.

Sarah glances at the Atlas card on her dashboard. Budget bar flipped from brand to amber overnight. She pings the team to push Phase 3 to next sprint — an overrun caught at 82% instead of 121%.

Same colour rule across the tile, the report, the export

Atlas redesign

Acme Holdings · Hourly · USD 145/hr

Budget · 82%

Hours

131h 12m

Billable

USD 19,024

Budget

82%

Budget burn 131h / 160h · 29h to red

0h 82% · amber threshold 160h

4 Fri 10:02 AM → Tue 2:14 PM

Invoice goes out. Five days later, paid.

Sarah generates the May invoice from approved hours — USD 22,693, branded with Linework’s logo. Acme opens the portal link, audits every line, nothing to dispute. Bank transfer lands the following Tuesday. The payment ledger gets one immutable row.

FX snapshot locked at issue · revenue stays put

Invoice · INV-2026-114

Acme Holdings · May 2026

Sent · 3 Jun

Atlas redesign · May	142.5h	USD 20,663
Pricing teardown · May	14.0h	USD 2,030

Total USD 22,693

Bank transfer received · Acme Holdings

Tue 2:14 PM · ledger row #1842 · balance settled

+USD 22,693

Four scenes. Zero Slack threads asking ‘where are my hours?’

Numbers that matter

The four agency metrics Fruitful sharpens.

Agency-lead stats: utilization, billable %, dispute rate, invoice latency. None of these need a spreadsheet anymore.

+6pt / 8w

68%

Utilization

Billable hours / scheduled hours · per employee, per team.

Per-employee + team rollup

+3pt / 8w

82%

Billable %

Billable time / total tracked time · by project type.

Hourly vs fixed vs non-billable

-1.8pt / 8w

0.4%

Dispute rate

Disputed lines / sent lines · falls when clients self-serve.

Drops when the portal is on

-3.4d / 8w

2.1d

Invoice latency

Days from month-end to invoice-sent · trends week over week.

Most teams cut this in half

Plan shape

Most agencies land on Pro plus white-label. Trial covers the lot.

Pro unlocks projects + client portal + recurring invoicing. The white-label add-on swaps Fruitful’s brand for yours on every client touchpoint. Add AI reports if you want a Monday-morning summary written for you.

See pricing ROI calculator

In the bundle

Time tracking · web + desktop
Projects, budgets, billable hours
Approval queue + audit trail
Multi-currency client invoicing
Client portal with disputes
White-label · your brand everywhere

We tried four tools before Fruitful. This is the first one where finance did not ask us to re-export the data.

Ravi Krishnan

Founding partner · Linework Studio

The portal made our oldest client a champion. They opened it once and stopped asking for hour breakdowns.

Sarah Lim

Head of Delivery · Coalpine Studio

Agency owners ask

The five questions that come up first.

How long does onboarding take?

Under ten minutes for a small agency. You sign up, invite your team, define one shift (or skip), import an existing client list as CSV, and you are live. We will walk you through it on the demo call if you want a second pair of eyes.

Will my existing clients use the portal?

Most agencies turn it on for two or three clients first — usually the ones who ask most questions about hours. Once those clients self-serve, the rest follow. There is no all-or-nothing flip; the portal is per-client.

Can we run hourly clients alongside fixed-fee retainers?

Yes. Each project carries its own billing type — hourly, fixed-fee, or non-billable. The rollup respects the type. Hourly projects track revenue; fixed-fee projects track budget burn; non-billable projects track time without surfacing a revenue figure.

What if a client is in a different currency?

Each client carries their own billing currency. A US client gets USD invoices, an EU client gets EUR — automatic. The exchange rate is locked when you send the invoice, so revenue does not silently shift on you.

Can the desktop agent run alongside our existing tools?

Yes. The agent stays in the background and never reads from other tools. Employees can still use Slack, Linear, Notion, whatever — the agent just records app and window names as a productivity signal, never the contents.

Run a real week. Send a real invoice. No more Friday afternoons lost.

14 days, full access, no card. Most agencies issue their first Fruitful-built invoice on the Friday of week one.

Start free trial Talk to an agency lead

No card needed · Cancel anytime · Onboarding in under 10 minutes

Fridays used to be the day we lost. Now they are invoice day.

Built for agencies that bill by the hour.

What changes between this Monday and the next.

Five modules. One chain.

Atlas redesign. Eight days, one chain.

The week starts itself.

Sarah clears yesterday in ninety seconds.

Budget hits 82%. Project card turns amber.

Invoice goes out. Five days later, paid.

The four agency metrics Fruitful sharpens.

Most agencies land on Pro plus white-label. Trial covers the lot.

The five questions that come up first.

Run a real week. Send a real invoice. No more Friday afternoons lost.

Fridays used to be the day we lost.
Now they are invoice day.